150 purchases from 5,000 visitors
Calculation: 150 ÷ 5,000 = 0.03; 0.03 × 100 = 3%
Answer: 3% conversion rate
Conversion Rate Calculator
Calculate the percentage of visitors, sessions, leads, or other opportunities that completed your chosen action.
Calculate conversion rate
Example: 150 purchases from 5,000 visitors
How to calculate conversion rate
Divide the number of conversions by the total number of comparable opportunities, then multiply by 100. Both values should cover the same period and measurement basis.
Conversion rate formula
Conversion rate = (conversions ÷ total opportunities) × 100
For example, 150 purchases from 5,000 visitors is 150 ÷ 5,000 = 0.03. Multiply by 100 to get a conversion rate of 3%.
Use matching data: Compare conversions with the same
type of opportunity and date range. For example, use purchases and
visitors from the same campaign or reporting period.
Examples
42 sign-ups from 1,200 visitors
Calculation: 42 ÷ 1,200 = 0.035; 0.035 × 100 = 3.5%
Answer: 3.5% conversion rate
18 sales from 240 leads
Calculation: 18 ÷ 240 = 0.075; 0.075 × 100 = 7.5%
Answer: 7.5% conversion rate
Frequently asked questions
What is a conversion rate?
A conversion rate is the percentage of people or opportunities that complete a desired action, such as a purchase, sign-up, form submission, or download.
How do I calculate conversion rate?
Divide conversions by total visitors, sessions, leads, or other opportunities, then multiply by 100.
What is the conversion rate for 50 conversions from 1,000 visitors?
50 ÷ 1,000 = 0.05. Multiply by 100, so the conversion rate is 5%.
Can a conversion rate be over 100%?
It can be over 100% if one person can create multiple conversions, such as multiple purchases or repeated actions. For standard visitor-to-purchase reporting, it is usually 100% or lower.
Should I use visitors or sessions?
Use the denominator that matches how your conversion data is reported. Visitors measure people, while sessions measure visits; do not mix one with conversions tracked on a different basis.